The do's and don'ts of book blurbs
The Do's and Don'ts of Book Blurbs
A book blurb is an important marketing tool for any author. It is a short description of your book that is written to entice potential readers into buying or reading it. A good blurb can make all the difference in whether a reader decides to pick up your book or not. In this article, we will cover the do's and don'ts of writing an effective book blurb.
The Do's
- Do keep it short and sweet: Your blurb should be no longer than 150-200 words. Avoid long sentences or paragraphs. You want to grab the reader's attention quickly and keep them engaged.
- Do focus on the hook: Your blurb should contain a hook that grabs the reader's attention and makes them want to continue reading. This could be an intriguing question, an interesting premise, or a catchy tagline.
- Do use engaging language: Your blurb should use language that is easy to read and engaging. Avoid using overly complex words that could turn off potential readers.
- Do focus on the main storyline: Your blurb should focus on the main storyline of your book. Avoid giving away too much information or spoilers.
- Do include a call to action: Your blurb should include a call to action that encourages readers to pick up your book. This could be a simple statement like "Get your copy today!"
The Don'ts
- Don't give away too much information: Your blurb should give readers a taste of what your book is about, but it should not give away too much information or spoil the ending.
- Don't make it too complex: Your blurb should be easy to read and understand. Avoid using complex language or convoluted sentences.
- Don't rely on generic language: Your blurb should be unique and stand out from the crowd. Avoid using generic language that could apply to any book.
- Don't forget the target audience: Your blurb should be written with your target audience in mind. Consider what would appeal to them and what they would be interested in.
- Don't forget to proofread: Your blurb should be free of spelling and grammatical errors. This is your chance to make a good impression, so make sure your blurb is polished and professional.
By following these do's and don'ts, you can create a compelling and effective book blurb that will help you attract more readers and sell more books. Remember to keep it short, focused, and engaging, and always keep your target audience in mind.