How to distribute and promote your book trailer for maximum exposure
In today's digital age, promoting and marketing a book has become more important than ever before. One of the most effective ways to promote your book is by creating a book trailer. A book trailer is a short video that provides a glimpse into the story and themes of your book, while also generating interest and excitement among potential readers. However, creating a book trailer is only half the battle. To ensure that your trailer is seen and shared by as many people as possible, it's important to distribute and promote it effectively.
Here are some tips on how to distribute and promote your book trailer for maximum exposure:
1. Share it on social media
Social media is one of the most powerful tools for promoting anything, including book trailers. Make sure to share your book trailer on all your social media platforms, including Facebook, Twitter, Instagram, and LinkedIn. To increase the chances of your trailer being seen, use relevant hashtags and tag people or organizations that might be interested in your book.
2. Post it on YouTube
YouTube is the second most popular search engine in the world, making it the perfect platform for sharing your book trailer. Make sure to upload your video with an attention-grabbing title and an informative description. You can also add annotations to the video to direct viewers to your book's website or online store.
3. Run a Facebook ad campaign
Facebook ads are a cost-effective way to reach a targeted audience with your book trailer. You can create a custom audience based on demographic information, interests, and behaviors, which ensures that your ad is seen by people who are most likely to be interested in your book.
4. Submit it to book trailer websites
There are several book trailer websites that feature and promote book trailers for free. Some of the most popular ones include BookReels, Book Trailers for Readers, and TCK Publishing. Submit your book trailer to these websites to reach a wider audience and gain more exposure.
5. Reach out to book bloggers and reviewers
Book bloggers and reviewers are always on the lookout for new and interesting books to feature on their blogs and websites. Reach out to them and offer to send them a copy of your book and your book trailer. If they like your book, they may feature it on their website or social media platforms, which can lead to more exposure and sales.
6. Use email marketing
Email marketing is still one of the most effective ways to reach potential readers and promote your book trailer. If you have an email list, send out a newsletter that includes your book trailer and information about your book. You can also reach out to your social media followers and invite them to sign up for your email list.
7. Create a landing page for your book trailer
Create a landing page on your website that features your book trailer and encourages viewers to take action, such as buying your book or subscribing to your email list. Make sure the landing page is visually appealing and provides all the necessary information about your book.
In conclusion, promoting your book trailer is just as important as creating it. By utilizing the right distribution and promotion strategies, you can ensure that your book trailer reaches a wider audience and generates more interest and sales for your book.